Stories Collection

  1. Byline: KATE FITZGERALD A growing number of marketers are experimenting this fall ...
  2. Byline: Jenna Schnuer AMERICAN PROFILE From time to time, staffers at Franklin...
  3. Byline: JEAN HALLIDAY Still smarting from a $50 million third-quarter North Americ...
  4. Byline: TOBI ELKIN Sony Computer Entertainment America this week launches a 60-sec...
  5. Byline: ERWIN EPHRON First Enron, then WorldCom. ``Irregularities'' breed an overs...
  6. Byline: JACK NEFF When some big marketers deduct advertising expenses to calculate...
  7. Byline: IRA TEINOWITZ Civil-rights leaders and minority-agency executives are ramp...
  8. Diageo's groundbreaking sponsorship deal with the National Football League's Washingt...
  9. Byline: JEAN HALLIDAY American Isuzu Motors is on the ropes. Once a high-flying b...
  10. Byline: David Goetzl, Contributing: Jean Halliday, Wayne Friedman and Kate MacArthur ...
  11. Byline: CARA B. DIPASQUALE In what amounts to the biggest cigarette price cut sinc...
  12. Byline: LISA SANDERS The Centers for Disease Control's new push to combat childhoo...
  13. Byline: DAVID GOETZL and WAYNE FRIEDMAN NBC's favored ``Friends'' blew past networ...
  14. malibu, calif. Men's Health magazine and Nautica team up for the 16th Annual Nautica ...
  15. Publicis completes Bcom3 takeover Bcom3 watchers are awaiting what potential layof...
  16. Byline: Richard Linnett Ken Jarvis, the former Procter & Gamble Co. and Mennen m...
  17. Consumer groups: Ban the spam Spam is ``the first major consumer issue of the 21st C...
  18. Byline: MERCEDES M. CARDONA and RICHARD LINNETT Bank of America has called the hol...
  19. Byline: MERCEDES M. CARDONA and RICHARD LINNETT ***** Correction: In ``BofA ca...
  20. Byline: Patricia Riedman and Wayne Friedman ***** Correction: * In ``Media Score'...
  21. Byline: CARA B. DIPASQUALE Zimbabwean-born Clive MacLean borrowed an African expre...
  22. Radio shock jocks ``Opie and Anthony'' got fired. New York's WNEW-FM, owned by Viacom...
  23. Byline: KATE MACARTHUR McDonald's Corp. will hold hastily planned meetings this we...
  24. Byline: Bob Garfield First of all, our heartfelt congratulations to Southland Corp...
  25. Byline: Stefano Hatfield Michael Bungey has long been among the most enigmatic of ...
  26. Byline: Richard Linnett Six feet under, Texas style: Come and get 'em, dirt-cheap ...
  27. Anheuser-Busch's Bud Light: ``Sandwich'' and ''Ice Sculpture'' campaign Agency: Di...
  28. Byline: edited by David Goetzl The WB will supersize the premieres of two hour-long ...
  29. Byline: ALICE Z. CUNEO and TOBI ELKIN Yahoo! is about to launch what could be its ...
  30. New York Maxim magazine and Artisan Home Entertainment celebrate the 10th anniversary...
  31. Byline: Tobi Elkin Luckily for Cingular Wireless, Charlie Payne thrives on change. T...
  32. Byline: SHEREE R. CURRY It can be a small world after all for Sara Lee Corp., Tomy...
  33. Byline: WAYNE FRIEDMAN AOL Time Warner's WB is challenging Nielsen Media Research'...
  34. Byline: JEAN HALLIDAY General Motors Corp. plans to significantly increase its ad ...
  35. Byline: David Goetzl In MTV's ``The Osbournes,'' Ozzy's daughter Kelly panics beca...
  36. Kelly Hundt general manager, Hadrian's Wall, Chicago, from VP-advertising, Bally Tota...
  37. Byline: HANK KIM In an attempt to further leverage its diverse artist roster, Isla...
  38. Byline: WAYNE FRIEDMAN Because few national marketers want to advertise this Sept....
  39. Robert Solomon, 51, to president- CEO, Omnicom Group's Rapp Collins Worldwide, New Yo...
  40. Byline: STEPHANIE THOMPSON A supermarket aisle that held great promise for major f...
  41. Byline: STEPHANIE THOMPSON As public outcry grows over epidemic obesity and the ro...
  42. Michael Malone to senior VP-marketing, Sony Corp.'s Sony Pictures Consumer Products, ...
  43. Byline: KATE FITZGERALD Event-marketing professionals are joining forces to seek m...
  44. Byline: Bob Garfield This is your conscience. This is your conscience on drugs...
  45. Byline: Randall Rothenberg Brad Brinegar sent me a lovely color diagram a few weeks ...
  46. Byline: RICH THOMASELLI A sports-marketing firm underdog wants to shake up its com...
  47. Byline: Mercedes M. Cardona Turn Signals New business activity kept improving in ...
  48. Byline: LISA SANDERS Three printing-industry executives pleaded guilty last week i...
  49. Garnier taps Publicis for $20M-$30M account [NEW YORK] Garnier, a division of L'Or...
  50. Byline: Richard Linnett Iron MikeTyson puts on the kid gloves and the press cries ...
  51. Byline: Richard Linnett The hottest headline of the TV upfront market this year was ...
  52. Byline: JON FINE and JEAN HALLIDAY the chrysler group will run a design-themed 12-...
  53. Byline: DAVID GOETZL The following headline, ``Air marshal aimed gun in Delta cabi...
  54. Byline: Bob Garfield This is the week we remember the staggering collapse of a New...
  55. Byline: Richard Linnett Attention book collectors, Adages has selected two volumes f...
  56. Byline: David Goetzl A&E executives realized last year its signature show ``Bi...
  57. Byline: HILLARY CHURA In an era of lewd humor and bored consumers, Boston Beer Co....
  58. Byline: Wayne Friedman Looking for the next hot TV program this fall? All roads po...
  59. Byline: RICH THOMASELLI Major League Baseball's marketing and media partners breat...
  60. Byline: KATE FITZGERALD As designers and the fashion industry assume bigger roles ...
  61. Byline: TOBI ELKIN Lori Senecal, newly promoted to director of account management ...
  62. Byline: MERCEDES M. CARDONA Advertising spending will show modest growth in 2003, ...
  63. P&G new-product work said to land at D'Arcy [cincinnati] Procter & Gamble Co...
  64. Byline: LAUREL WENTZ Only one Hispanic agency won awards this year across TV, radi...
  65. Critics want marketers held responsible for two of America's national pastimes: the o...
  66. Byline: RICHARD LINNETT Frederick H. Wray has returned to the fold. The new managi...
  67. Byline: LISA SANDERS Cash, clothes, cars and travel are among the hand-outs allege...
  68. Byline: IRA TEINOWITZ A discussion over whether the Food and Drug Administration's...
  69. Byline: TOBI ELKIN In a bid to offer marketers, portals and digital media planners...
  70. Byline: Kate Fitzgerald It isn't merely America's obsession with celebrity scandal...
  71. Byline: RICHARD LINNETT With a name that evokes memories of Andy Warhol's silver f...
  72. Byline: CARA B. DIPASQUALE Consumers' phones and e-mail boxes will likely get a br...
  73. Byline: JON FINE Magazines are approaching advertisers with mid-single-digit incre...
  74. Byline: WAYNE FRIEDMAN In launching perhaps its most crucial TV season in recent yea...
  75. Masters cancels sponsors; feuds with women's group [AUGUSTA, GA.] Coca-Cola Co., IBM...
  76. Byline: Randall Rothenberg In a smackdown at Columbia University's graduate school...
  77. Viacom's MTV Latin America: ``Los 10 Mas Pedidos'' campaign Agency: La Comunidad, ...
  78. `Us' goes daily for Fashion Week Us weekly, Wenner Media's celeb-obsessed title, pub...
  79. Byline: STEPHANIE THOMPSON Frustrated with its inability to even stabilize condens...
  80. Byline: RICH THOMASELLI and HILLARY CHURA Diageo has cut deals with two more Natio...
  81. Byline: LAUREL WENTZ and ALICE Z. CUNEO Expectations of the U.S. Hispanic market a...
  82. Byline: ALICE Z. CUNEO A group of retail heavy-hitters have formed a splinter orga...
  83. Byline: CARA B. DIPASQUALE Catalina Marketing Corp., which specializes in targeted...
  84. Yeah, so the AdReview family just moved and while the furniture was being hauled in a...
  85. Building a package-food brand in the U.S. is clearly harder than Walt Disney Co. had ...
  86. Nissan ending 'Driven'; 'Shift' tag to launch [gardena, calif.] Nissan North Ameri...
  87. In Organon's introductory ad campaign for its hormone-emitting birth-control device, ...
  88. It's almost certain the first advertising awards competition was intended to accompli...
  89. Hearst Corp.'s King Features Syndicate plans to reintroduce Popeye the Sailor Man to ...
  90. A Federal Communications Commission effort to enforce a federal law that bars unsolic...
  91. The advertising industry saw more mixed signals last week as marketing leader Procter...
  92. One set of national rules for the advertising of nationally marketed products makes s...
  93. There's good news and bad news for magazines in the circulation numbers for the first...
  94. After Mark Sonnenberg joined E! last year, he noticed a consistent ratings spike. Whe...
  95. She first entered the spotlight as an actor on ABC's ``NYPD Blue,'' but later switche...
  96. Interpublic Group of Cos.' Foote, Cone & Belding Worldwide took the Qwest Communi...
  97. Second chances sometimes pay off twice. In the late 1980s, when native Virginian R...
  98. Exotic rain forests, Italian villas on the Amalfi coast, towering redwoods on the Ore...
  99. Monique Goffinet, 36 to VP-account director, Interpublic Group of Cos.' Foote, Cone &...
  100. Three auto marketers are trying to reach Gen Y buyers through live events rather than...
  101. Masterfoods USA has hired veteran direct marketer Bob DeSena as its first director of...
  102. We're all thrilled they're taking Graceland on the road, a sort of post-mortem Elvis ...
  103. Where's the Viagra? U.S. falls short at erotic ad fest The Lisbon Erotic Ad Festiv...
  104. The sudden resignation of Dave Weber, Hyundai Motor America's VP-marketing, sheds lig...
  105. Imagine Media's last big push into the U.S. market imploded spectacularly. But the fo...
  106. When the baseball strike began a few years back I started a column, ``To hell with ba...
  107. Turn Signals Going up: U.S. measured ad spending in May increased 1.4% from a year a...
  108. Domino's pizza wants to give customers more reasons to spend more on every order, and...
  109. Tensions between Rosie O'Donnell and her magazine's publishing partner Gruner & J...
  110. Termill, New York Vogue hosts a party for guests in as part of its Vogue Takes New Yo...
  111. Tenneco Automotive is targeting Wall Street with its first corporate branding campaig...
  112. Are you sitting down? Maybe you'd better sit down and take a few slow, deep breath...
  113. What happens when a veteran anti-drug warrior and a zealous ad group clash over the c...
  114. UAL Corp.'s United Airlines is looking for an agency to handle a $50 million assignme...
  115. Seizing what it sees as an opportunity to overtake ailing rival Levi Strauss & Co...
  116. Cingular Wireless today breaks a campaign aimed at increasing customer loyalty in a b...
  117. When he's not lighting fires under his ad agencies as chief marketing officer at Coor...
  118. Ad-agency jobs see first increase in a year [washington] U.S. ad-agency employment r...
  119. Global media reviews are the buzz of the moment. Decisions by Gillette Co. and Siemen...
  120. As independents and small chains slice into their share, leading pizza chains are inc...
  121. In another lifetime, B.J. Rubin is Rolling Stone's bread-and-butter reader. Just not ...
  122. In a sign showing stability in TV advertising despite the unsettled economy, fewer ad...
  123. At what point does the backlash come? It's a question marketers fear, and one they wi...
  124. New AOL chief to mend ad fences With Jonathan Miller installed as chairman-CEO of Am...
  125. Two major golf-equipment companies were sent reeling last week when the sport's gover...
  126. Conde Nast Publications' The New Yorker stages the third annual New Yorker Festival n...
  127. Bates Worldwide and parent Cordiant Communications Group suffered yet another major b...
  128. While AOL's woes can be attributed in part to the anemic interactive advertising clim...
  129. London is abuzz with the likelihood HHCL & Partners, the seminal hot-shop of the ...
  130. Scott McAfee to VP-executive creative director, Sanders, Wingo, Galvin & Morton A...
  131. Microsoft Corp. is in discussions with executives at a handful of major publishing co...
  132. It gets curious-er and curious-er. I'm talking about the bizarre statement by Rep....
  133. Even though a Bud Selig-Donald Fehr face-off threatens to strike out the baseball pla...
  134. Kraft Foods will make music the centerpiece of its annual multi-brand back-to-school ...
  135. In a main session at a recent advertising industry conference in Washington, D.C., a ...
  136. Nearly a year since scrapping its lighthearted ``Loosen up a little'' tagline followi...
  137. These are the $68 million questions: How did improper accounting occur at McCann-Eric...
  138. Country Home (Meredith Corp.) asked readers where they'd live if $ and circumstances ...
  139. They are on TV, radio, the Internet and even in some cases in the sky. Now the Federa...
  140. The anatomy of a triumph begins with a question. What would constitute a perfect Satu...
  141. [copenhagen] Most people who look at a baby carriage just see the baby, but two forme...
  142. WPP Group revealed slumping profits, lower revenue and a downbeat industry forecast, ...
  143. Over the past few years, McDonald's Corp. has suffered from a disconnect between the ...
  144. With the acrimony of a landmark federal antitrust case behind it, Microsoft Corp. int...
  145. A former top executive at Dentsu's DCA Advertising, New York, last week filed a discr...
  146. J.D. Edwards & Co. is a small fish in a big pond. But the lesser-known rival to O...
  147. Call it a Case study. In 1964, while working for Doyle Dane Bernbach, Gene Case sp...
  148. Omnicom Group last week reported another positive quarter, thanks to acquisitions and...
  149. Food companies' marketing efforts are usually aimed at getting consumers to reach for...
  150. Cox Communications today launches the first trial of an ad-supported video-on-demand ...
  151. Automakers with new entries for the 2003 model year as well as those just looking to ...
  152. Agencies and media companies continued to focus on damage control as they announced s...
  153. What happens if the stock market doesn't go up? The Dow stood at 770 when the bull...
  154. Ogilvy & Mather agreed to a wide list of concessions in order to hang on to the W...
  155. Agency earn-out deals get a bad rap, impugned as a way to bury liabilities off the ba...
  156. AOL TW to revamp its cable division Troubled media giant AOL Time Warner got a boost...
  157. Kim Rushton to VP-brand planning, Omnicom Group's BBDO Worldwide, Atlanta, from accou...
  158. A new system for awarding U.S. government ad contracts has the potential to cut the t...
  159. There will be advertising Sept. 11. Commercial life cannot stop in this around-the-cl...
  160. Philip Morris USA has not run a single magazine ad for Marlboro this year. But while ...
  161. New York GlaxoSmithKline's Avandia sponsors the American Legacy Healthcare Awards, th...
  162. Where does he park the Shaguar? Miles Young, Ogilvy & Mather's chairman for the ...
  163. Bank of America auctions account Bank of america's $160 million media buying and pla...
  164. In a stunning decision, the White House anti-drug office is keeping its $150 million ...
  165. Coors Brewing Co. is talking to a handful of agencies about working on its prized $12...
  166. Are we there yet? Yes, there is a second-half recovery brewing. No, it won't be an...
  167. No. 2 car-rental player Avis is trying even harder by restoring some of the ad spendi...
  168. Several marketers, including Avis Rent A Car System, Coca-Cola Co., LaBatt USA and T....
  169. Melissa Petty is concerned about her health. She surfs the Web in search of medical i...
  170. Apple polishing So what is David Carey's motivation? David is that redhead in the Ma...
  171. The tough business climate has forced fewer people to take on even more work. Many ot...
  172. Recent headlines bark of more optimistic predictions from ad-spending forecasters, bu...
  173. As package-goods marketers come to grips with how new accounting treatment of promoti...
  174. Executives at a media outfit emerged from a meeting early in the cable upfront with s...
  175. Review talk flying at Northwest Airlines [minneapolis] Northwest Airlines is weighin...
  176. Al and laura Ries aren't the only ones railing against advertising. Sergio Zyman is s...
  177. The TV upfront was hot. Ad prospects for the full TV season are not so hot. The br...
  178. Cash-strapped marketers are increasingly turning to Internet search as they try to im...
  179. If there is a moral at the end of the Martha Stewart/ImClone saga, it won't pertain t...
  180. Bennett Machtiger had to talk his way into his first job at Y&R Advertising. Twen...
  181. Rather than leave the marketing of its famous blue star logo to the National Football...
  182. Hartz Mountain Corp. awarded its $10 million integrated marketing communications camp...
  183. The U.S. Senate is swiftly moving to write into law the same tobacco marketing curbs ...
  184. ``Jar Jar Binks took us through a year and a half,'' recalls Mark Harris, assistant m...
  185. To understand how the changing tastes of the U.S. consumer are affecting food marketi...
  186. Malibu, Calif. QVC holds its "Cure by the Shore" to benefit the National Multiple Scl...
  187. The consortium of the top four cereal marketers has yielded a test of a generic categ...
  188. Levi Strauss & Co., sweating over a sales plunge of nearly $2.9 billion over the ...
  189. Liquor giant Allied Domecq Spirits & Wine North America is expected to initiate a...
  190. Why is it whenever I see ``The Osbournes'' I have this urge to call the fumigators? ...
  191. If each recession breeds new euphemisms, `02's contribution is ``sequential improveme...
  192. I spent much of the past few weeks in Europe, in London (twice) and at the Cannes Int...
  193. The golden promise of cross-platform media sales is quickly tarnishing as two major m...
  194. As the advertising sector limps toward a shaky recovery at best, leaders in the inter...
  195. Someone's in the kitchen with Martha Is Martha Stewart replaceable? If the doyenn...
  196. That Ogilvy & Mather Worldwide has won a second chance on the $150 million federa...
  197. Pizza Hut, Wieden relationship `done' Just recently, Omnicom Group's BBDO Worldwide ...
  198. I've always believed heart and soul in the concept of editorial integrity, but my bro...
  199. Over the past five years, the superagencies-Omnicom Group, Interpublic Group of Cos.,...