Stories Collection

  1. [laguna niguel, calif.] A prolonged economic slump, relentless consolidation, devalua...
  2. Omnicom Group made the right call in putting outsiders in control of its board, as In...
  3. TV advertising plays a crucial role in Mott's USA's efforts to fend off increased com...
  4. Yahoo! has stepped up its direct-marketing tactics to push a growing stable of premiu...
  5. She's young, hot and living on AOL Time Warner's AOL Music channel. ``She'' is Britne...
  6. Hunka hunka burning love. Elvis slept here. First there was Graceland, where Elvis l...
  7. I was especially proud of our industry, and of my company, Procter & Gamble, as K...
  8. Four key titles in Hearst Magazines' stable are sending out a total of one million co...
  9. As food marketers, including General Mills and Kellogg Co., face tough battles in the...
  10. What next for Tina Brown? A publishing source tells me, ``Television. A talk show of ...
  11. Nissan North America has driven a long way in a short time. Just a few years ago, ...
  12. The new CEO of the International Advertising Festival, better known as the Cannes Lio...
  13. Pamir Gelenbe is glad the Starbucks scenario is losing its froth. Two years ago, mark...
  14. Latchkey kids used to go directly home and wait for the inevitable parental check-in ...
  15. Bank of America is quadrupling its multicultural marketing budget to more than $40 mi...
  16. Omnicom Group is tossing seven insiders from its board of directors and re-evaluating...
  17. IPG, Omnicom executive decisions Frank lowe, chairman of the Lowe Group and Octagon ...
  18. NBC has the forward momentum going into the May sweeps period, but the Big 3 networks...
  19. Coca-Cola Co. and PepsiCo are heading into the crucial summer soft-drink season witho...
  20. Chrysler Group, in the red since the third quarter of 2000, is struggling to make 200...
  21. Better ad placement, localized ad efforts and a bit of turbo boost are designed to gi...
  22. John Sykes to chairman-CEO, Viacom's Infinity Radio, New York, from president, VH1 an...
  23. C.J. Fraleigh figures ``it's a good time to be at GM.'' That's because General Mot...
  24. Adman's out-of-home experience. Body is a billboard. Crispin Porter Bogusky appare...
  25. The federal trade commission's proposal for its own national ``do-not-call'' registry...
  26. MediaCom's Gerster named Initiative CEO [new york] Alec Gerster, left, CEO of Grey G...
  27. For Bill Kenney, VP-emerging home solutions at Sears, Roebuck & Co., broadband In...
  28. General Mills is unleashing its most aggressive new-product barrage in memory-estimat...
  29. It took years, hundreds of millions of dollars in new equipment, 32 focus groups and ...
  30. Ratcheting up the stakes in a pitched battle with the chairman of the Federal Trade C...
  31. Business models can be a terrible thing: unpredictable, confounding, vexatious-not ju...
  32. Schwab exits BBDO for sibling GSD&M [new york] Stock broker Charles Schwab Cor...
  33. A dude named ``Steven'' could help do for the PC market what a sledgehammer-wielding ...
  34. Nestle USA's attempt to build its roughly $13 billion global Nescafe brand into more ...
  35. ChevronTexaco Corp., following the path of other merged oil giants, is in the throes ...
  36. Welcome to the land of Altria, ``where people and performance make a difference.'' ...
  37. American Honda Motor Co. is perfecting the art of juggling, with a bevy of major intr...
  38. Some marketers are devoting up to half this year's U.S. Hispanic ad budget to the Wor...
  39. It's been two years since the Nasdaq collapsed, signaling the beginning of the end of...
  40. They may be too young to drive, but kids say they influence the kind of vehicle their...
  41. More than six months after Sept. 11, the Advertising Council is nearing completion of...
  42. Chrysler Group threw $40 million in multicultural assignments into review as it seeks...
  43. Today is the end of an Ayer. The agency that created some of the world's most endu...
  44. This is unpleasant to grapple with but necessary to address. Before Enron and Arthur ...
  45. Not wanting to bet on any one player as yet, Hollywood studios are tiptoeing into man...
  46. A drug that has roots in the hunger effect that results from smoking marijuana could ...
  47. Over lunch last week, the chairman of a leading ad agency was asked about the flirtat...
  48. Shocking true confession: Like many in our generation, the Ad Review staff may possib...
  49. As ad-supported cable and broadcast TV executives puzzle out how to capture ``Soprano...
  50. Some marketers are devoting up to half this year's U.S. Hispanic ad budget to the Wor...
  51. The recession may be over, but the recovery for the economy and advertising stands on...
  52. Weary advertising executives arriving this week at the American Association of Advert...
  53. Coors Brewing Co. is close to a precedent-setting agreement to have a third party, th...
  54. Omnicom Group's BBDO Worldwide, New York, is feeling the heat on Pizza Hut's $150 mil...
  55. As a Los Angeles-based local cable sales executive who just accepted a job in Philade...
  56. [laguna niguel, calif.] In a colorful, bluntly spoken and well-gesticulated outgoing ...
  57. AOL Time Warner's stock in trade Aol time warner did not pay cash bonuses to its top...
  58. [new york] The Ad Age Group, publisher of Advertising Age, Ad Age Global and Creativi...
  59. Paying too much for sports rights has brought about a crisis in the TV business that'...
  60. Former Ziff Davis Media Chairman-CEO Jim Dunning, still locked in an acrimonious lega...
  61. Mel karmazin wants it. Same for Barry Diller and Steve Case. Only the initials are ne...
  62. Lisa Mills, 40, to VP-account director, Publicis Groupe's Frankel, Chicago from accou...
  63. Jim Feeney, at 63 (the same age as me), has been around the track a few times. He wor...
  64. You could call Michael Sievert the monkey man-he was part of the E-Trade Group market...
  65. Anna Kournikova. There. I was lazy. This is tangentially about Anna Kournikova, th...
  66. There's plenty to leave publishers smarting from Publishers Information Bureau's firs...
  67. Muris says FTC wants to police phone ads [washington] Regulation of phone company ...
  68. Despite its acquisition by Procter & Gamble Co. and elimination of more than two ...
  69. [sao paulo, brazil] DDB Worldwide last week lured back Nizan Guanaes, the legendary B...
  70. ``There's never been an easier time to join!'' exclaimed America Online's ads for its...
  71. Recently, the Washington Post reported ``resumes, many from unemployed technology wor...
  72. Though intriguingly diverse, the career track of Robert Schrijver, newly appointed CE...
  73. Time Inc. is using the resources of sibling America Online to increase lucrative auto...
  74. Luxury is over. That's the straightforward assessment Walter Loeb, publisher of th...
  75. Perceptions changed six months ago today. America's consumers largely haven't. Sept....
  76. Last september, we were given the task of writing Ad Age's first post-9/11 Forum essa...
  77. Luxury vehicle buyers will have more models to choose from in 2002. Automakers are ...
  78. In a spot for Computer Associates titled ``Amnesia,'' a busy executive's harried assi...
  79. Kmart Corp. has a new CEO. It now needs a strategy. What it doesn't need is its curre...
  80. Maybe it's time for the broadcast networks, or most of them,to give up on the news. ...
  81. Janet Bustin, 46, to managing partner and managing director, Omnicom Group's DDB, Dal...
  82. J. Walter Thompson's North American President Bob Jeffrey is staffing the agency with...
  83. To advertising agencies contemplating acquiring or allying with Hollywood talent agen...
  84. Energy companies aren't all bad. At least that's what American Electric Power hopes t...
  85. An outdoor board over New York's Times Square as recently as last month proclaimed Th...
  86. The marriage of Publicis Groupe and Bcom3 Group unites a pair of the most successful ...
  87. No industry suffered as much from the Sept. 11 disaster as airlines. At first, the en...
  88. In a bid to boost sales of its $1.4 billion cheese business, Kraft Foods will put a n...
  89. If there's one thing clear from Publicis Groupe's agreement to acquire Bcom3 Group, i...
  90. News Corp.'s Fox Broadcasting Co. has been anything but a temptation island for viewe...
  91. For Mike Lescarbeau, London has nothing on Vadnais Heights, Minn. In his U.K. days he...
  92. Magazines' longtime marketing partnership with liquor is looking shakier. Because ...
  93. The chicago agency formed to handle the PepsiCo food and beverage accounts that left ...
  94. Only seven years ago, package-goods executives titillated analysts with projections o...
  95. Microsoft Corp.'s MSN lags behind AOL Time Warner's America Online in sheer number of...
  96. Predictions that Sept. 11 would greatly change consumers' eating habits turn out to h...
  97. What a difference six months makes. In the days after Sept. 11, researchers struggled...
  98. When another President Bush launched an offensive in the Middle East, Americans tuned...
  99. Q: U.S. ad spending in 2001 a) fell 9.9%, marking the biggest year-on-year decline si...
  100. Mobile marketing, growing steadily over the last decade, has exploded this year with ...
  101. Chrysler Group, recently under fire by consumer groups over its ad creative, will let...
  102. The $760 million kids TV upfront advertising market is being radically transformed by...
  103. Now that the Screen Actors Guild has tentatively agreed to allow ad agencies or their...
  104. The 19th Winter Olympics barely ended Feb. 24 when advertisers and marketers tripped ...
  105. Advertising Age's cover story last week revealed Toyota Motor Sales USA is searching ...
  106. As a recession-busting mood enhancer, forget the scotch on the rocks. For many women,...
  107. Last week's Publicis Groupe deal leaves fewer than ten global advertising and marketi...
  108. Purveyors of expensive jewelry, averse to discounting, are refocusing their attention...
  109. Starting `afresh,' United breaks new ads [elk grove village, ill.] United Airlines...
  110. In recent weeks, advertising and media executives traded in one R-word for another as...
  111. J. Walter Kafka. Admen as madmen. Yet another Adage Book Club selection, this one a ...
  112. AOL Time Warner, the biggest media conglomerate, is the nation's third largest advert...
  113. Which lasts longer: this new Us magazine team of Jann and Bonnie or the Liza marriage...
  114. Messner seen winning Amgen Rx account [thousand oaks, calif.] Amgen is expected to...
  115. With so many enticing messages bombarding consumers in food advertising, how does one...
  116. After four years transforming Court TV from a moribund network known mostly for endle...
  117. It should come as no surprise in a soft economy that magazine advertising rate discou...
  118. Faced with hardly any brand awareness among Spanish-dominant consumers who regularly ...
  119. It's been nearly a year since Bcom3 Group postponed plans to go public. But that hasn...
  120. In recent TV commercials for movies, bullets fly, bombs explode and people are taken ...
  121. S.C. Johnson & Son is spending big bucks on leftovers with the largest launch bud...
  122. We're a pretty tough lot, it turns out. The rap on us was we were soft and pampered a...
  123. Half a year later, that terrible Tuesday in September continues to haunt Americans. T...
  124. As the former exec VP-worldwide account director on Nabisco Foods' Oreo cookies, Chip...
  125. For many years, Wm. Wrigley Jr. Co. was run on the premise that ``if it ain't broke, ...
  126. More companies took a cautiously optimistic view of 2002 while reporting year-end fig...
  127. new york DiMassimo Brand Advertising works on yet-to-break ads for Island ECN. DiMass...
  128. Pennzoil-Quaker State Co. wants to further separate the nation's top-selling motor-oi...
  129. No publisher wants to dwell on 2001. Some companies took more of a hit, and some deal...
  130. The good news: Many magazine publishers expect automotive advertising to bounce back....
  131. Ad agencies make nice with the talent Ad agencies will be able to acquire bigger equ...
  132. Following a year in which it saw a significant ad-side skid, Rodale's Men's Health is...
  133. Phones stopped ringing. Resorts were empty, and yachts were deserted. People were sca...
  134. Different-kind-of-adman Hal Riney takes his place in the American Advertising Federat...
  135. Embattled McDonald's Corp. Chairman-CEO Jack Greenberg delivered a sharply worded mis...
  136. The second-half recovery scenario got a boost in early March, with more signs that th...
  137. News Corp.'s Twentieth Century Fox is coming out of the Ice Age. After its failure...
  138. If you're a Consumer Reports junkie, here's a must-read book from Norton called ``Sel...
  139. There are things we talk about only among our closest confidants ... our thinning hai...
  140. A new study of public service advertising suggests broadcast and cable stations use a...
  141. TV scatter program pricing surged dramatically for the second quarter, with broadcast...
  142. Financial analysts and other industry observers gave a thumbs-up to the Publicis-Bcom...
  143. The pull toward home and hearth in the aftermath of Sept. 11 was generally good for h...
  144. The barricades placed after Sept. 11 in front of shopping centers are gone, but retai...
  145. The horror played out in real time on TV, the Internet and in the daily lives of coun...
  146. For the direct-mail industry, Sept. 11 was just the beginning. Within weeks of the at...
  147. Cadillac, the venerable General Motors Corp. luxury brand with its glory days well in...
  148. Financial giant Goldman Sachs & Co. has signaled it has set aside more than $1 bi...
  149. Who sits where: Below, a list of agency holding company directors Grey Global Grou...
  150. [Austin, Texas] when the s of gsd&m co-founded the agency in 1971, he didn't know...
  151. As Viacom's MTV Networks and Showtime Networks forge ahead with plans for a 24/7 gay-...
  152. The most recent report on magazine circulation paints the usual picture of industry-w...
  153. Let me put this carefully so as to be fair to all parties: I think Gruner & Jahr ...
  154. Lorillard, Legacy runaround suing It's dueling lawsuits as Lorillard Tobacco Co. las...
  155. Advertisers and media buyers are about to witness the remaking of the U.S. media land...
  156. Toyota Motor sales USA is seeking an ad agency to launch a youth brand, which is expe...
  157. As chief marketing officer for Tonic Software, a Web-application software startup, De...
  158. Congratulations to Terry McDonell for getting the Sports Illustrated job, but I will ...
  159. The people behind the ``Got milk?'' and milk mustache ads will blast rock music in 10...
  160. The ``legendary'' Brazilian adman Washington Olivetto is one of the more extraordinar...
  161. The advertising downturn and dot-com bust shook the fortunes of gay-targeted magazine...
  162. Some of the biggest names in media buying and selling, including AOL Time Warner's Am...
  163. No question General Electric Co.'s NBC will skate to gold in the February broadcast s...
  164. Revlon is putting a renewed empahsis on marketing and branding. The embattled New ...
  165. $100 million-plus push seen for Gillette razors [boston] New ads for Gillette Co.'s ...
  166. A column or two ago, I wrote about the great good fortune of Andersen Consulting bein...
  167. Our economy, our government, our families and our values as a free and open society a...
  168. Long known for its confidence-some would say arrogance-Procter & Gamble Co. wants...
  169. The big players in ready-to-eat cereals are willing to try some new ideas, as shown b...
  170. Fired up In the ad business, no one admits they've been fired, and when the sultry...
  171. IBM Corp., conspicuously absent from the Salt Lake Winter Games after 40 years as an ...
  172. A convergence of price, product and point of sale, radically remodeling retailing tod...
  173. Udder confusion: Elsie or Elmore? Gateway bovine is gender conflicted Adages readers...
  174. Big layoffs at Riney after Saturn Corp. loss [san francisco] Publicis & Hal Rine...
  175. [Orlando] in the land of magic, media executives gathered at Walt Disney World for th...
  176. He spent years crafting advertising for Democratic candidates, produced the largest-e...
  177. Advertising budgets are getting tighter and measuring results is more important in th...
  178. The latest New York State Lottery campaign breaks this morning, and nobody sings alon...
  179. The U.S. Postal Service is taking the unusual tack of launching a campaign from its c...
  180. Ten years ago, the graduate-level marketing program at Northwestern University change...
  181. There's a world out there that doesn't know the Super Bowl telecast took place last n...
  182. America's youth, raised on a diet of peace and prosperity, appear resilient in the fa...
  183. While magazines are folding in the general market, new efforts are targeting neglecte...
  184. Conservative Procter & Gamble Co. has a surprising secret: It has an eye for teen...
  185. McDonald's Corp. is flashing a wry smile. The company's first spot in its 13-spot, 2...
  186. Gatorade blinked-or at least squinted. After refusing to cut prices, the PepsiCo-own...
  187. Had HBO's ``Sex and the City'' been a `90s phenomenon, Phil Guarascio could have give...
  188. Don't expect any ad-agency company chiefs to plead the Fifth before Congress over how...
  189. The nasty battle over the proposed $25 billion megamerger between Hewlett-Packard Co....
  190. AOL Time Warner will own NBC. The inevitability of this coupling is obvious. And, ...
  191. After a widespread agency rotation, leading tire marketers are pumping up ad efforts,...
  192. RJR saves smokes from smush R .J. Reynolds Tobacco Co. plans an April launch of Wins...
  193. Cambridge, Mass. Harvard School of Business is using Grupo Modelo's Corona success in...
  194. First introduced during the 2000 Olympic Games in Sydney, Australia, the morphing, an...
  195. The $8 billion gaming category has held up well in the post-9/11 world as kids, tween...
  196. First there was Magna Global, now there is Magna Entertainment. The media-negotiating...
  197. Today's lesson: understanding iconography. Marilyn Monroe, in her rare projection ...
  198. Media executives are keeping close tabs on consumer confidence and ad spending data a...
  199. MSN goal: Olympic ad gold Microsoft Web unit grasps opportunity at Salt Lake Games to...