Stories Collection

  1. Andy Meleski, 33, to VP-account supervisor from account supervisor, Interpublic Group...
  2. The nation's shifting demographics will create a sea change for auto marketers in the...
  3. Maytag review leans to Universal McCann [newton, iowa] Maytag Corp. is in contract...
  4. Interpublic Group of Cos.' Sports and Entertainment Marketing Group is in discussions...
  5. Wachovia Corp. will break a campaign this month to introduce its post-merger identity...
  6. With record numbers of people going to the movies, theater operators are mobilizing t...
  7. Advertising is headed to its doom-again. So declares prolific marketing guru Al Ri...
  8. most of the world will struggle through a long second half with little growth in sigh...
  9. Ford Motor Co. is hoping its all-new Mercury Marauder high-performance sedan will rev...
  10. A year ago in this space, we pronounced 2001 a bust and warned, ``The end is not near...
  11. Hollywood may know that the number of foreign-born residents in America increased 57%...
  12. Optimedia absorbs Bates' operation The engagement is over and the wedding bells are ...
  13. The government's decision to retain WPP Group's Ogilvy & Mather as ad agency on t...
  14. Altoids, marketed by Kraft Foods' Callard & Bowser-Suchard unit, will this August...
  15. Let me see if I've got this straight. In Vanity Fair Michael Ovitz blames ``the gay m...
  16. She's photographed most of the celebrated characters of the last several decades, fro...
  17. According to the Rolling Stones, ``you can't always get what you want.'' But David Ed...
  18. Procter & Gamble Co. continues to integrate its products into entertainment conte...
  19. A sizzling $8.1 billion broadcast network prime-time upfront is not necessarily a har...
  20. Procter & Gamble Co. is drawing on a new tagline, risque plot and caffeinated con...
  21. new york Sports Illustrated Women holds a Sexiest Men in Sports party. (From l.) Brad...
  22. Radio will continue its slow and steady rise through the second half of the year beca...
  23. Hoping to make good on Chairman-CEO A.G. Lafley's ``the consumer is boss'' mantra, Pr...
  24. Turn Signals Veteran ad forecaster Robert J. Coen updated his forecast for ad spendi...
  25. Zippo is going from James Dean to James Bond. Seventy-year-old Zippo Manufacturing, ...
  26. Ask anyone in London who's hot in advertising and the answer inevitably will be Clemm...
  27. RJR will extend Camel line with Turkish Royal [winston salem, n.c.] R.J. Reynolds To...
  28. co-marketers glaxosmithkline and Bayer have allowed WPP Group's CommonHealth to mount...
  29. TiVo, the commercial-zapping personal TV service consumers love but that sends chills...
  30. The copywriter, in his own words. On being chairman emeritus: ``People seem to bel...
  31. Betty Crocker has been helping people make a great meal for 31 years and all but clai...
  32. To the surprise of many, Bozell, New York, earned more print Lions this year than any...
  33. Kimberly-Clark Corp. is making the latest move in an increasingly competitive U.S. di...
  34. Take in a few details of Robb High's outward appearance-his salt-and-pepper hair, cle...
  35. Dana Allen may be a one-company woman, but she's no one-trick pony. Currently VP-glob...
  36. When boxers Mike Tyson and Lennox Lewis step into the ring June 8 for the heavyweight...
  37. As many marketers ponder whether to create brand extensions targeting Hispanics, Gato...
  38. Having the agency she runs be recognized by Advertising Age's Creativity as one of th...
  39. Intel Corp. wants business decision makers to say ``yes'' to its desktop, mobile and ...
  40. God only knows they have a story to tell. Cantor Fitzgerald & Co., the once ha...
  41. Advertising reviews often were a sullied process. Then review consultants came along,...
  42. Evelyn Monroe Neill to senior VP-group creative director, Interpublic Group of Cos.' ...
  43. No deals for Havas, not even Cordiant Cordiant Communications Group shareholders wer...
  44. Cable's got game. The National Basketball Association's six-year TV rights deal wi...
  45. Freed from a court-ordered non-compete agreement, Interpublic Group of Cos.' Foote, C...
  46. General Motors Corp. is ready to revitalize Buick. The division will get a new or ...
  47. While McDonald's Corp. searches the planet for a new global marketing chief, the burg...
  48. Like its target audience, the Mini Cooper is motoring down the road not taken. The...
  49. As all hell broke loose on Sept. 11, Court TV chief Henry Schleiff was in a jam. Cour...
  50. Procter & Gamble Co. is expanding its groundbreaking cross-platform deal with Via...
  51. College-basketball star Jay Williams is the last person you'd expect to see coming ou...
  52. The industry once mum about the health risks associated with smoking is on a mission ...
  53. Nestle to merge U.S. ice cream biz Nestle last week upped its stake in Dreyer's Gran...
  54. Coca-Cola Co. is tapping Berlin Cameron/Red Cell for insights on the coveted $500 mil...
  55. As McDonald's Corp. begins meeting with candidates for a global chief marketing offic...
  56. R.J. Reynolds Tobacco Co. is adding a crown to its jewels, launching Camel Turkish Ro...
  57. As the bidding to acquire Burger King Corp. enters its second round, interest in the ...
  58. Contrasting against her colorful, sometimes controversial boss, Linda Sawyer is not w...
  59. coca-cola co. and Nestle are testing an ad campaign for Mad River teas and juices in ...
  60. The big brand at Hachette Filipacchi Media U.S. is fashion title Elle, and its offsho...
  61. I know it's inevitable, but I also know the march to corporate bigness won't, in the ...
  62. American Honda Motor Co. is pumping up its truck lineup by adding two sport utility v...
  63. Spotmakers party like there's no tomorrow... and there may not be. In ``The Moneyc...
  64. During their on-site visits to multicultural agencies across the country, Chrysler Gr...
  65. A California court fined R.J. Reynolds Tobacco Co. $20 million last week for targetin...
  66. "Get in the game'' may have been a great tagline for a videogame, which it was for EA...
  67. Dear Bob: Thanks for your heroic achievements in the field of advertising criticism. ...
  68. Hewlett-Packard Co. will consolidate its global media account with a single agency, a...
  69. bryan sweeney is not the only reason Anheuser-Busch Cos. opened its legendary roster ...
  70. ads will compete with goals on the French Riviera this week as many of the 7,000 atte...
  71. The 100 Leading National Advertisers are selected from the 250 largest national adver...
  72. the united states' surprising success in the 2002 World Cup has been a golden goal fo...
  73. The argument once was that advertising can entertain but it must also sell. Now it se...
  74. Michael Davies, who broke the mold in producing a prime-time network game show, ``Who...
  75. Robert P. Keim, who was president of the Advertising Council for more than 20 years, ...
  76. Home video, not theatrical films, has been the big driver for many entertainment comp...
  77. The addition of five outsiders to Leo Burnett USA's creative team speaks volumes abou...
  78. A handful of top executives who quit Interpublic Group of Cos.' Lowe HealthBrands in ...
  79. Carol H. Williams, one of the few African-American women running her own ad agency, b...
  80. Taking stock has a whole other meaning for Denise Benou Stires. As exec VP-global mar...
  81. Make burger king the setting for ``Survivor,'' and Cindy Syracuse would be the one wa...
  82. Mary Moudry's colleagues at DDB Worldwide, San Francisco, like one thing about her mo...
  83. Cryptologists' message to nattering nabobs: Shut your pie hole! The National Securit...
  84. Reebok has named Omnicom Group's PHD agency of record for media buying in the U.S. Gr...
  85. Interpublic Group of Cos. Chairman-CEO John Dooner says the ad game offers little hop...
  86. Cable TV networks have fine-tuned the notion of sponsorship. Enticements range from s...
  87. AFTER LOSING hundreds of millions of dollars on NBA broadcasts alone, it's a new game...
  88. Sara Pezzini, a buff New York City detective who discovers a weapon with supernatural...
  89. Is there room in advertising for art? Real art, the kind of art that engages the sens...
  90. Skateboarding mania this year has spawned a boom in skateboard-inspired apparel, surg...
  91. In a move to lure premium advertisers to their popular Web destinations, five online ...
  92. David J. Cleary Jr., who rose from Advertising Age sales representative to become its...
  93. Riding the coattails of the hot broadcast upfront, TV syndication is moving at a quic...
  94. Wal-Mart stores' annual meeting this year was themed ``Let's roll.'' Indeed, Wal-M...
  95. Just in time for back-to-school, PepsiCo's Quaker Foods and Beverages unit will launc...
  96. To improve cost efficiency, package-goods marketers increasingly target new products ...
  97. A year ago, observers questioned whether the late Leo Burnett was turning in his grav...
  98. Back in the heady days of 1998, the U.S. economy had an unmistakable theme song: the ...
  99. Brandon Holley understands teen readers. In part because she sneaked underaged into r...
  100. Procter & Gamble Co. is taking a more flexible approach to the global branding th...
  101. hearst magazines late last week bought Veranda, the Atlanta-based shelter title, and ...
  102. Omnicom Group's TBWA/Chiat/Day this week names agency veteran Carisa Bianchi to the n...
  103. Cable companies, from Adelphia to AOL Time Warner, have seen their share prices tumbl...
  104. Procter & Gamble Co. says it is changing, and it is. That's good, but not without...
  105. Nine months after Sept. 11, discussions in Congress have turned to how it can aid the...
  106. Dennis Publishing's The Week this week launches a series of events designed to raise ...
  107. The drug industry averted one possible hurdle last week when House Ways and Means Com...
  108. The departure of Steve Bornstein as president of the ABC Television Group made headli...
  109. Federal authorities scored another guilty plea last week in a long-running investigat...
  110. The upfront will be up-and down. The overall TV upfront market is expected to incr...
  111. The brief for this column is predominantly the glib ``rest of the world''-and occasio...
  112. Chrysler Group won't do much traditional advertising for the 2003 Jeep Wrangler Rubic...
  113. Brother International Corp.'s P-Touch label teams with Chrysler Group's PT Cruiser th...
  114. Nielsen Media Research is ready to make changes in how it counts Hispanic viewers, an...
  115. James Bond is well known for high-tech high jinks in exotic locales and a few femme f...
  116. The tight economy and slack demand for sponsorships is giving headaches to summer con...
  117. Only a day before he announced his unexpected retirement, Gap President-CEO Millard S...
  118. In this summer's blockbuster season, frequent moviegoers may decide to head to theate...
  119. Imagine a market that indexes high in illness and disease categories blessed with ple...
  120. BBDO faces job cuts after Schwab loss [new york] Omnicom Group's BBDO Worldwide is...
  121. Private equity players are poised to reignite their hot pursuit of business-to-busine...
  122. Proxy fights generally are waged with financial spreadsheets, but Hewlett-Packard Co....
  123. Kellogg Co.'s nearly two-year-old plan to build U.S. cereal sales is finally paying o...
  124. The last two upfronts have resembled a condensed version of the Jazz Age-Depression t...
  125. Advertiser-supported digital cable TV networks may have alarmingly low numbers of vie...
  126. new york TBWA/Chiat/Day holds a cocktail party for Playboy's Playmate of the Year 200...
  127. Ken Camastro, 41, to VP-creative director, Doner, Newport Beach, Calif., from associa...
  128. The launch this week of an $8 million TV campaign for Hebrew National is just one of ...
  129. washington, d.c. Newsweek hosts a cocktail party at the White House Correspondents As...
  130. Gambrinus Co. today begins its largest push behind Corona Light, a $10 million effort...
  131. Lands' End will appear in Sears ads If its $1.9 billion deal to acquire catalog gian...
  132. Four Bcom3 Group executives are about to pocket a $300 million jackpot from the agenc...
  133. Take your pick: Ad spending rose or fell in the first quarter. Spending in consume...
  134. No one said the war on illegal drug use would be easy. The same can now be said about...
  135. All those McCall's readers must be thrilled Rosie's girlfriend is pregnant. Wenner's...
  136. Pat Conti is proof 50-year-olds are younger than they used to be. The suburban Pit...
  137. White shirts can't jump (off the shelves). They can't hop either. A lot of people se...
  138. If what I read in New York magazine is accurate, marrying B-School Suzy is all the pu...
  139. U.S. advertising in all media totaled $231.3 billion in 2001, down 6.5% from $247.5 b...
  140. With the retirement of Chairman Philip B. Dusenberry, Omnicom Group's BBDO North Amer...
  141. The big three video-game console marketers, leader Sony Computer Entertainment Americ...
  142. Smoke or quit. Bennet LeBow has his bets covered either way. Vector Group is on a qu...
  143. Fear factors rule upfront. CBS and NBC play it safe. ABC eats humble pie. The upfr...
  144. How do you market a product that will be declared ``illegal'' in five years? That'...
  145. Mattel drops FCB from boys toys business [el segundo, calif.] Mattel has parted with...
  146. Coors Brewing Co. has become the first marketer to agree to let an outside party reso...
  147. Unilever Bestfoods' new $25 million ad campaign suggests consumers throw caution to t...
  148. For a few days last month it might have seemed, for those who scan the headlines abou...
  149. Brown & Williamson Tobacco Corp. is giving Kool's ``house of menthol'' a new faca...
  150. Despite projections to the contrary, forays into so-called ``functional'' foods haven...
  151. ``So I'm reading In Style...'' says the voice on the phone, which we recognize immedi...
  152. There was no Monday-morning quarterbacking Bob Riordan on Feb. 5, 2001. That glorious...
  153. Cable TV system operators are on the fence when it comes to putting money into new vi...
  154. Telemundo's highly rated TV special ``Jennifer Lopez en Concierto'' is a glimpse into...
  155. The federal government's long-running investigation into conspiracy and price-rigging...
  156. Account activity continues to pick up, but that doesn't mean billings are going up as...
  157. On the parched island of network television, only one in 12 shows has a chance of suc...
  158. Ford Motor Co.'s Ford Division launches the tag ``Accomplishment Without Boundaries''...
  159. That Wendy's International should resurrect the image of Dave Thomas in its advertisi...
  160. Minnesota Governor Jesse Ventura last week signed the nation's toughest Internet priv...
  161. Taking a dive for ABC. The network tries a little magic. David Blaine, the edgy Br...
  162. The man who helped revolutionize spirits advertising has scaled down. After 15 yea...
  163. Wal-Mart Stores is often cast as the giant that crushes mom-and-pop stores by utilizi...
  164. While the trade and tech press grapples with double-digit declines in ad revenue, a k...
  165. In a positive sign for the advertising market, Procter & Gamble Co. said it incre...
  166. With its lead in trucks fast disappearing to rival General Motors Chevrolet, Ford Mot...
  167. My doorman ... The managing partner of a white-shoe law firm ... The owner of a trave...
  168. TV station executives in North Carolina and South Carolina, no matter their political...
  169. Frozen out of American network TV for now, Diageo, the world's largest spirits concer...
  170. Until recently, a call to executives at Media Planning Group USA's headquarters in Ne...
  171. What started in 1998 with TV personality/allergy sufferer Joan Lunden for Claritin an...
  172. NBC's ``Friends'' will lose ground in the key 18 to 49 demographic during the upcomin...
  173. WPP to drop Arthur Andersen WPP Group will ask shareholders next month to replace Ar...
  174. when personal video recorders debuted three years ago, it looked like the relevance o...
  175. Willis Stein & Partners' investment in troubled tech publisher Ziff Davis Media a...
  176. A price promotion war cited by insiders as the category's fiercest ever is fast drain...
  177. In the quest for revenue, Omnicom boomed in the first quarter (up 8%), Interpublic wa...
  178. This column went to the printer on the same day ``Spider-Man'' opened in theaters. St...
  179. Radio industry bellwether Clear Channel Communications' positive first-quarter earnin...
  180. Crest spinbrush gave Procter & Gamble Co. one of its first big oral-care successe...
  181. [dana point, calif.] The skies above the Ritz-Carlton Hotel where the American Busine...
  182. This year's TV market will be upfront--but not so personal. Businesslike and cauti...
  183. It wasn't a tough choice, really, although now he looks back fondly and laughs. It...
  184. Let's hear it for Time Inc.'s Fortune. Coverline reads, ``The Mess at AOL.'' Inside s...
  185. A ``Hillary for Veep'' groundswell building powerfully along the bar at Wollensky's G...
  186. Omnicom Group bravely ventured into interactive in 1997 with stakes in then-flashy sh...
  187. It's a beautiful day in the Neighborhood. At least that's the feeling WorldCom's M...
  188. After parting with Bryant Gumbel, co-host of ``The Early Show,'' CBS is facing the mu...
  189. In the late `40s, Milton Berle's TV show motivated Americans to go out and buy a litt...
  190. Lunch with Conde Nast Publications' Steve Florio is never dull. For an exec of his em...
  191. Procter & Gamble Co. in 1999 paid Grey Worldwide more than $100 million in commis...
  192. Oxygen media needs to catch its breath after Oprah Winfrey expressed uncertainty abou...
  193. Spirits group keeps up network fight The distilled spirits Council of the U.S. is pr...
  194. Graphics supplier Color Wheel last week laid off 16 of nearly 300 employees and said ...
  195. In ``Alice in Wonderland,'' no one is capable of pleasing the Queen of Hearts. Every ...
  196. Postmaster General John Potter's transformation plan for the U.S. Postal Service drew...
  197. For the moment, it's drinks all around for Omnicom Group's TBWA/Chiat/Day and the two...
  198. If clothes make the man, then E.I. DuPont de Nemours & Co. soon will have a hand ...
  199. Procter & Gamble Co. is defying predictions of analysts who for years thought it ...