Package-goods marketers in 2002 stand to reap the rewards of stable sales along with recession-induced declines in raw material and media outlays to relieve financial pressures.
Package-goods marketers in 2002 stand to reap the rewards of stable sales along with recession-induced declines in raw material and media outlays to relieve financial pressures.
``We are taking a condition of aggressive investment to build market share and we're enjoying the reduc rates to purchase more [media],'' said Carol Hamilton, general manager and senior VP-marketing at L'Oreal. ``We want to gain share of voice with equal reason we can gain market share.''
After increasing ad spending in
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