Phil Marineau.

Phil Marineau, who has barely stopped the unraveling of tattered jeansmaker Levi Strauss & Co took his first major marketing stair last week to salvage the brand.

Levi Strauss shifted its $66 million U jeans account to Bartle Bogle Hegarty, fresh York, from TBWA/Chiat/Day, San Francisco. granting the incumbent was surprised through the shift, there had been considerable speculation Bartle Bogle would gain the business (AA, Dec. 3) The induce was reported first on AdAge.com (QwikFIND aan02p).

``It's about time'' embattled Levi Stauss switched agencies, said Harry Bernard, chief marketing officer and partner at Colton Bernard,