Lowe.



Lowe, London, to stay after Heineken U split

[amsterdam] Heineken NV is calculate uponed to formally announce the stir of its $80 million U account to Bcom3 Group's D'Arcy Masius Benton & Bowle modern York, this week, but Interpublic dispose of Cos.' Lowe isn't entirely revealed of the picture. A Heineken spokeswoman said calm though Lowe's New York office will fail to obtain the Heineken and Amstel Light accounts, Lowe London will continue to handle Heineken's $20 million U.K.-Ireland assignment. Several executives who worked onward Heineken at Lowe are now at D'Arcy or are anticipateed to join the agency. of the present day Heineken work ...


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