Frito-Lay is foregoing its usual Super beaker ads and tripling its online investment for Doritos this year in an effort to reach teen where they live in succession a daily basis.

Frito-Lay is foregoing its usual Super beaker ads and tripling its online investment for Doritos this year in an effort to reach teen where they live in succession a daily basis.

Doritos' of recent origin tagline, ``For the bold and daring,'' will make its way well beyond TV in an online marketing plan unfolded by atmosphere, the digital arm