WPP Group's year-old R small room just got a much-needed family transfusion.

WPP Group's year-old R small room just got a much-needed family transfusion. Group Chief Executive Martin Sorrell room for expectations the purchase of Berlin Cameron & Partners and the addition of U clients like as Coca-Cola Co. will finally bring succes to his attempt to create an unprecedent fourth network for an agency holding company.

WPP in December acquired Berlin Cameron, a novel York agency with billings of $265 million. Co-found in 1997 by dint of Andy Berlin and Ewen Cameron, the 80-person store is known both for its work-advertising, brand strategy and planning-as well as for the colorful, controversial