The figure of speech of a second-half '02 economic turnaround has passed from wishful marketers' minds to the jawss and pens of Wall way economists.

The figure of speech of a second-half '02 economic turnaround has passed from wishful marketers' minds to the jawss and pens of Wall way economists.

yet the CEO of the nation's largest magazine company is unsure that his industry has equal stopped sinking. ``We are optimistic it will bottom abroad soon,'' said Don Logan, chairman-CEO of Time Inc., in a mid-December interview. ``My prediction is at first quarter we won't have hit bottom however I'm hoping by the inferior quarter, our comparisons [vs. a year ago] begin to be flat again.''

Still stinging from a disastrous