DDB wins $100 million California Lottery account The California State Lottery named Omnicom Group's DDB Worldwide. The California State Lottery named Omnicom Group's DDB Worldwide, beholds Angeles, to handle its four-year, $100 million ad account. The contract, which includes the one and the other creative and media, has an option for a one-year renewal. Other contender included creative incumbent Grey Global Group's Grey Worldwide, beholds Angeles; independent shop Butler, Shine, bitter Sausalito, Calif., with Aegis Group's Carat, beholds Angeles; Omnicom's TBWA/Chiat/Day, San Francisco; and Interpublic collection of Cos.' Foote, Cone & Belding Worldwide, San Francisco. Grey Global's MediaCom, looks Angeles, is the incumbent for media. The formal decision to award the contract Want to read the whole article? You can purchase it here. It's quick and easy.... |
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