Just like a vampire in ``Buffy'' lower ratings and ad demand are sucking a haphazard of the life out of syndication ad pricing this season.

Just like a vampire in ``Buffy'' lower ratings and ad demand are sucking a haphazard of the life out of syndication ad pricing this season.

Prices of all returning syndicated exhibit tos have taken a dive in the 2001-02 season, according to Advertising Age's annual overlook of syndicated TV pricing. The industry leader, Warner Bro Domestic Television Distribution's ``Friends,'' sank 16% to just through the whole extent of $130,000 for a 30-second speckle

One of the bigger stories was the slope of the off-network sitcoms this season. Columbia TriStar Advertiser