Sheesh! it's 2002 This time last year we all came back to our desk after the holidays no other than to find the phone had stopped ringing.



Sheesh! it's 2002 This time last year we all came back to our desk after the holidays no other than to find the phone had stopped ringing. Advertising Age's Jan. 1 2001 special issue, themed ``The Party's Over'' caused any to doubt-including this journalist-the wisdom of what awaited then like doom-mongering.

Ad Age Editor Scott Donaton and his team prov not to be Cassandras nevertheless prescient. In January 2001, the economy blood-thirsty off the edge of a cliff in a manner that took virtually everyone by way of surprise, particularly industry analysts, who, mystifyingly, continued to forecast


Want to read the whole article? You can purchase it here. It's quick and easy....

Home