Big Tobacco is at war with itself.

Big Tobacco is at war with itself.

The past not many years have witnessed the cigarette industry battling against the states' attorneys general, public health officials and anti-smoking advocates pushing for stiffer advertising restrictions and remuneration to injured smoker further one of the most ferocious fights pits cigarette companies against each other, as they essay to secure a foothold in single in kind of tobacco's last remaining battlefields-the store.

Marketing restrictions continue to tighten, leaving fewer ad options available to the $501 billion industry and each player scrapping harder for sacred shelf space and point-of-sale signage in store-where the vast