Monthly magazines have seen the first quarter, and it's not pleasing In fact, it's hard to top the same magazine executive's table-talk take onward the early outlook for '02
``Butt-ugly'' said the executive, who saw fit to repeat himself for emphasis. ``It's butt-ugly''
The assessment is of interest to the ad industry for reasons beyond the scatological. Monthly consumer magazines be subservient to as an early warning a whole for other media sellers because of production deadlines that have them selling ads month in advance of publication dates.
Although many magazine executives skiped ...
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