After sailing between the walls of two general advertising shops in brace years.

After sailing between the walls of two general advertising shops in brace years, Celebrity Cruises docked its estimated $30 million to $35 million integrated account at Digitas, Boston.

The incite to consolidate creative and media duties-the latter previously handled by dint of WPP Group's Mediaedge:CIA-with Digitas, known for its direct, interactive and relationship-marketing capabilities, signals a strategy shift for Celebrity. Its prior