If readers and viewers believe the media memorize it wrong most of the time in their stranges reporting (be-cause they make mistakes.

If readers and viewers believe the media memorize it wrong most of the time in their stranges reporting (be-cause they make mistakes, don't know enough or are biased), can those negative feelings grate off on advertising? Advertising has a tough enough time regis-tering with consumer when conditions are ideal. in the same manner do advertisers go to the plate with couple strikes against them if they go proceed their ad next to editorial material consumer know isn't real or that has been distorted?