Georgia-Pacific's Brawny brand is muscling revealed Quilted Northern as the company's premium napkin record in a switch that is to be backed by dint of the company's first TV support for the category in new memory.

Georgia-Pacific's Brawny brand is muscling revealed Quilted Northern as the company's premium napkin record in a switch that is to be backed by dint of the company's first TV support for the category in new memory.

The realignment is single of many that Georgia-Pacific is making to sort revealed a stable of 11 tissue-towel brands assembled between the sides of two acquisitions in the past five years. Besides Quilted Northern napkins, the company is also discontinuing value-priced Coronet paper towels and launching premium-priced Brawny store Towels.

In all, analysts concoct the company will spend