While it is a relief to have 2001 behind us.



While it is a relief to have 2001 behind us, the political and economic uncertainties of 2002 place comfort and joy in shortened store

A burning issue for many marketers is to what extent consumers will behave as this year progresse We have gleaned a small in number clues from the hundreds of interviews with consumer that have formed the basis of ``Changing American Lives,'' the ongoing reflection by McPheters & Co. and Beta Research, Syosett NY to track changes in behaviors, attitudes and media habits after family 11. The study will


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