Ad spending will shoot marginally this year following a 2001 performance that was the industry's worst since the 1990-1991 recession.

Ad spending will shoot marginally this year following a 2001 performance that was the industry's worst since the 1990-1991 recession, according to a just discovered forecast by Taylor Nelson Sofres' CMR

CMR a provider of data in succession ad expenditures, estimates total U ad spending for 2001 at $946 billion, a pendant of 9.4% from 2000's $1045 billion. Its