A year ago, when Andersen Consulting became Accenture, commonalty lined up to deride the modern moniker. Edward Saenz, founder of Gravity Branding, a San Francisco firm that get tos up with new company and production names, told The Wall road Journal that Accenture "violates in the way that many rules: It's difficult to period I don't believe it's compelling. It doesn't lead us to ask more. It's in the same manner confusing that you just stop thinking about it and you close down."
In the aftermath of
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