Because if I did, the big story of advertising's Super beaker XXXVI isn't what took place. It's what was missing.
For all the talk of ostentatious displays of advertiser patriotism and mut post-9/11 sobriety, no other than three spots-and only one with a commercial message-referenced the in every one's mouth troubles. Fox's broadcast was dependably across the top, but Madison Avenue displayed astonishing restraint. And humor, as always, was king.
This is upright Nobody wanted to see the Kill Osama depression
Also conspicuous by its absence was the cavalcade
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