It was an unusual initiation for a marketer.

It was an unusual initiation for a marketer, moreover Matt Shattock's three years driving tanks in the British Army prepared him for the battle that lies ahead as the chief operating officer for the newly merg Unilever Bestfoods North America. After all, he said, the military training brought leadership skills imperative to business in general and, more specifically, to his task at hand: overseeing the significant ramp-up of marketing to cast the food marketer ...