Drakkar Noir launches its first advertising since the mid-1990s with an unlikely sports tie-in-stock-car racing.

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Drakkar Noir launches its first advertising since the mid-1990s with an unlikely sports tie-in-stock-car racing.

L'Oreal USA signed Nascar driver Dale Earnhardt Jr to a sponsorship agreement that includes appearances in Drakkar Noir advertising. The 27-year-old driver will be the main attraction in a $10 million-plus effort starting Feb 17 with


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