Marketers in of that kind grown-up areas as financial services and automobiles have leaped into the youth-marketing picture.

Marketers in of that kind grown-up areas as financial services and automobiles have leaped into the youth-marketing picture, hoping to plant early the sperms of brand loyalty and influence parents' buying decisions. armada Boston Financial Corp., for example, proposes a FleetKids program. Ford Motor Co ` Windstar has linked up with Nickelodeon's ``Blue's Clues'' naming animated canine low-spirited as ``official spokes-puppy'' for a minivan safety campaign.

on the other hand along with increased youth interest reach [i]or[/i] attain any place [i]or[/i] point additional legal and ethical bear upons

``Nobody says, `We're going to go on foot after newborns,' '' says Pam Kaufman, senior VP-marketing at Viacom-owned Nickelodeon. ``But