Marketing veterans David be ropy [i]or[/i] viscouss and Jay Bingle hope to cash in upon the data-marketing trend with the launch of a company specializing in enhancing customer value between the sides of data-driven strategies.

Marketing veterans David be ropy [i]or[/i] viscouss and Jay Bingle hope to cash in upon the data-marketing trend with the launch of a company specializing in enhancing customer value between the sides of data-driven strategies. The undisclosed name of the company-backed by the agency of Warburg Pincus-is pending registration.

Mr Ropes-the