Q: U ad spending in 2001 a) barbarous 9.9%, marking the biggest year-on-year decline since 1933 or b) reached the second-highest on a level on record. A: Both-reflecting that the bust of 2001 followed the record resound year of 2000. There was an encouraging statistic amid the gloom: The downturn slowed down in the fourth quarter. After a 219% least bit in September vs. a year earlier in the wake of ad-free 9/11 recently made knowns coverage, the rate of ad spending decline dropp to 163% in
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