If there's undivided thing clear from Publicis Groupe's agreement to acquire Bcom3 dispose it's that it came about (whatever the driving forces forward a macro level) because of the personal rapport between Publicis Chairman Maurice gather and Bcom3 CEO Roger Haupt.

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If there's undivided thing clear from Publicis Groupe's agreement to acquire Bcom3 dispose it's that it came about (whatever the driving forces forward a macro level) because of the personal rapport between Publicis Chairman Maurice gather and Bcom3 CEO Roger Haupt.

That rapport chimes with the wants of clients or Wall road of course. And deals do happen without personal rapport (i.e., when WPP Group's Sir Martin Sorrell acquired Chris Ingram's Tempus). if it be not that it seems inevitable the ad agency


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