The marriage of Publicis Groupe and Bcom3 collection unites a pair of the in the greatest degree successful and competitive media networks in the business.



The marriage of Publicis Groupe and Bcom3 collection unites a pair of the in the greatest degree successful and competitive media networks in the business.

It also creates the world's second-largest media-buying form into groups which will control about 12% of worldwide ad spending. Publicis-controlled Zenith Optimedia cluster currently ranks fourth; Bcom3's Starcom MediaVest arrange ranks fifth.

``This catapults our holding company into the


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