An outdoor board from one side of to the other New York's Times Square as newly as last month proclaimed The Industry Standard would help ``simplify'' subscribers' lives.

An outdoor board from one side of to the other New York's Times Square as newly as last month proclaimed The Industry Standard would help ``simplify'' subscribers' lives.

What the board left unsaid was that in August 2001 the Standard was simplified-into extinction-in single of the quickest publishing rise-and-fall stories continually The drastic decline in technology ad pages meant there was a destiny less for readers to absorb; business weeklies and hard-core tech magazines anticipate anorexic next to the well-fed issues that used to cram newsstands.

At least they were forward the stands. In addition to Standard Media International's