efficacy companies aren't all bad.

efficacy companies aren't all bad. At least that's what American Electric Power trusts to convey with its $13 million corporate-repositioning campaign breaking nationally this week.

American Electric's largest-ever push is the culmination of its yearlong effort to evolve a new corporate vision. The print campaign-the first work from Digitas, Boston-reflects American Electric's evolution from a Midwest utility to a $63 billion global