To advertising agencies contemplating acquiring or allying with Hollywood talent agencies.

To advertising agencies contemplating acquiring or allying with Hollywood talent agencies, I must name Bela Lugosi's opening lines from the 1950 film ``Glen or Glenda?''

``Beware! Beware!''

Like the doubly eponymous hero of the Edward D timber Jr. transvestite classic, the in the greatest degree forward-thinking ad executives are torn according to two impulses: the desire to proceed Hollywood and the need to stay corporate. While it's vital for marketing's time to come that these urges be reconciled, neither the agency business nor its clients