Despite its acquisition by means of Procter & Gamble Co.



Despite its acquisition by means of Procter & Gamble Co. and elimination of more than couple thirds of the marketing, research and administrative work at jobss at Clairol's Stamford, Conn., operations last month Clairol is keeping its four-person media-planning group-a major departure from P&G convention.

The propel is surprising given that P&G has mov in novel years to shift most media-planning duties to its media agencies, Bcom3 Group's MediaVest for TV and Starcom Worldwide for print. The security of P&G, with about 24 times the sales and more than 10 times the media spending of Clairol in the


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