Coors Brewing Co is choke to a precedent-setting agreement to have a third party.

Coors Brewing Co is choke to a precedent-setting agreement to have a third party, the Council of Better Business Bureaus, unfold complaints over whether its ads target underage drinkers. The potential put in motion is strongly opposed by rival brewers and leading advertising associations.

The Council of Better Business Bureaus' National Advertising Division generally resolves disputes related to factual or substantiation claims. on the contrary the Coors pact would create a proces that for the first time would examine more subjective ad complaints.

``The idea is to