about marketers are devoting up to half this year's U Hispanic ad package to the World Cup.
about marketers are devoting up to half this year's U Hispanic ad package to the World Cup, a month-long marathon of 64 soccer games starting May 31 The termination caps months of soccer-themed ad campaigns featuring everything from babies who display a knack for kicking from the cavern to Mexico's futbol stars.
``It's a major passion point for young males,'' said Tony Dieste, president of independent Dieste Harmel & Partners, Dallas. ``Think of World beaker as 30 days of
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