Chrysler assign places to threw $40 million in multicultural assignments into review as it follows to change the way it communicates to ethnic consumer Instead of creating distinct messages for different clusters the automaker wants to speak to the multicultural market within a unified urban voice.

Chrysler assign places to threw $40 million in multicultural assignments into review as it follows to change the way it communicates to ethnic consumer Instead of creating distinct messages for different clusters the automaker wants to speak to the multicultural market within a unified urban voice.

``We ne to incline away from solely dedicating our multicultural creative to Hispanic or African-American and impel towards serving ...