a marketers are devoting up to half this year's U Hispanic ad roll to the World Cup.

a marketers are devoting up to half this year's U Hispanic ad roll to the World Cup, a month-long marathon of 64 soccer games starting May 31 The occurrence caps months of soccer-themed ad campaigns featuring everything from babies who display a knack for kicking from the arcanum to Mexico's futbol stars.

``It's a major passion point for young males,'' said Tony Dieste, president of independent Dieste Harmel & Partners, Dallas. ``Think of World lot as 30 days of