ChevronTexaco Corp., following the path of other merg oil giants, is in the agonys of consolidating its estimated $100 million global creative and media account. The consolidation is said to be driven by means of cost-cutting at ChevronTexaco; Chairman-CEO Dave O'Reilly has vowed the company will generate at least $18 billion annually in operating synergies following its October 2001 merger
The marketer sent disclosed requests for proposals last week to all its instant agencies. The list includes WPP Group's
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