Schwab exits BBDO for sibling GSD&M [new york] Stock factor Charles Schwab Corp. [new york] Stock factor Charles Schwab Corp. moved the creative portion of its advertising assignment to Omnicom Group's GSD&M, Austin, Texas, terminating sibling Omnicom workshop BBDO Worldwide, New York. GSD&M, already a Schwab roster agency, also handles CyberTrader, a Schwab unit that services active traders. A BBDO executive said billings forward the Schwab business dropped nearly 40% in the last sum of two units years from $130 million in 2000 to $83 million last year. [new york] Universal McCann Chairman Ira Carlin Want to read the whole article? You can purchase it here. It's quick and easy.... |
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