Business gauges can be a terrible thing: unpredictable.

Business gauges can be a terrible thing: unpredictable, confounding, vexatious-not just for the marketer nevertheless for the consumer as well.

To grasp the horrifying complexities, and to understand for what cause ever-present and ``real world'' the issue is, consider pair of my personal fave raves in the infotainment arena, Vindigo and TiVo, the two of which have perplexed me in late weeks.

Vindigo, which I first plugg in this space about two years ago, is an innovative, interactive lifestyle and entertainment guide headquartered in your palmtop. Like a Zagat's work Vindigo ...