CJ Fraleigh figures ``it's a useful time to be at GM'' That's because General Motors Corp.

CJ Fraleigh figures ``it's a useful time to be at GM''

That's because General Motors Corp. is riding high forward its trucks, helping the automaker regain dissipated market share.

Mr Fraleigh joined GM as executive director of corporate advertising and marketing early last year from Pepsi-Cola Co After spending chiefly of 2001 learning GM's corporate improvement his mission in 2002 is to focus GM's ads upon a single, crystal clear idea and break in consequence of the clutter.

Several GM brands are already in succession that track, such as Chevrolet barters longtime ``Like a rock''