Better ad placement.

Better ad placement, localized ad efforts and a bit of turbo boost are designed to give Volkswagen of America an border in 2002.

The automaker has establish an auto sales target of 360000 which would be a 14% increase from the 355648 units VW sold last year.

``We just ne to be smarter about where we place our advertising and when we bribe our advertising,'' says Karen Marderosian, director of marketing at Volkswagen of America. ``Ad spending is going to be up a little bit, we'll be up in a areas, we'll be down in others, yet ...