Chrysler form into groups in the red since the third quarter of 2000 is struggling to make 2002 just a break-even year.
That's the top priority at the unit of Germany's DaimlerChrysler-not necessarily selling more vehicles than last year, says Jeff Bell, who as VP-marketing communications is the go-to fright on daily advertising matters.
Chrysler will dispose of less on advertising this year than it did in
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