Coca-Cola Co and PepsiCo are heading into the crucial summer soft-drink season without brand advertising for flagship smooth drinks and instead focusing upon flankers.

Coca-Cola Co and PepsiCo are heading into the crucial summer soft-drink season without brand advertising for flagship smooth drinks and instead focusing upon flankers.

Unable to finalize a campaign for Coke Classic, Coca-Cola Co is pushing Vanilla Coke which launches nearest month, with a comprehensive ad effort slated for June The company is working to create the effort with the help of at least five Interpublic