Bank of America is quadrupling its multicultural marketing set to more than $40 million this year after examining forecasts of where 80% of the decade's population expansion will come from.
Bank of America is quadrupling its multicultural marketing set to more than $40 million this year after examining forecasts of where 80% of the decade's population expansion will come from.
``The company made a to a high degree strategic decision looking at the [bank's] top three regions-Texas, Florida and California,'' said John Villanueva, Bank of America's multicultural brand and communications manager. ``Instead of being part of the business in these regions, multicultural really is the business.'' The recently made known effort, though, will include national
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