Pamir Gelenbe is glad the Starbucks scenario is losing its mere words Two years ago.

Pamir Gelenbe is glad the Starbucks scenario is losing its mere words Two years ago, marketers were toying with this oft-repeated fantasy: Just as consumer rambling by a Starbucks, a drink interest certificate appears on their cell phone shield

``That is the biggest piece of unsubstantiated hype'' says Mr Gelenbe, director of corporate business unravelling at Flytxt, a mobile advertising company headquartered in London. ``It's more a nightmare scenario. It in no degree happened because consumers don't want to bring forward up with it.'' ...