As pabulum marketers.

As pabulum marketers, including General Mills and Kellogg Co face tough battles in their acknowledge categories, they are increasingly turning to licensed fruits to build brand loyalty and create income streams.

With sales of its cereal brands down 19% for the 52 weeks expirationed Feb. 24, General Mills is expanding its Big G licensing chances beyond the core Cheerios program for infants and toddlers to encompass older-skewing brands of that kind as Lucky Charms and Trix. Boxer t-shirts and pants that feature characters