Yahoo! has stepp up its direct-marketing tactics to push a growing stable of premium pay services.

Yahoo! has stepp up its direct-marketing tactics to push a growing stable of premium pay services. E-mail, banner ads, guerilla marketing and a lately launched marketing-preferences page are signs the Internet company is increasingly adopting the strategies of traditional marketers.

Yahoo! plans to exhibition direct-mail offers. It matches consumer with pay services that may interest them from researching the places they exhaust the most time on the network and to what extent they interact with the network-whether it's in finance, freshs or ...