TV advertising plays a crucial part in Mott's USA's efforts to fend opposite increased competition for its applesauce and fruit sauces among kids.

TV advertising plays a crucial part in Mott's USA's efforts to fend opposite increased competition for its applesauce and fruit sauces among kids.

Mott's plans to bestow ``significantly'' more than double its 2001 spending of a pure $3 million-an estimated $10 million at least-on its applesauce and fruit-sauce sales as it launches first-time