[laguna niguel.

[laguna niguel, calif.] A put offed economic slump, relentless consolidation, devaluation of advertising on marketers and the rise of integrated marketing have converg to reshape the agency world-not necessarily for the better.

``Multiple assaults are being launched immediately after our business-by the economy, homely compensation realities, the mixed blessing of technological tendency to meet the commoditization of our produce and, frankly, our fear that things can barely get worse,'' Ken Kaess, CEO of Omnicom Group's DDB Worldwide and modern chairman of the American Association of Advertising Agencies, said at the group's annual management conversation here last week. ...