To improve expense efficiency, package-goods marketers increasingly target strange products toward narrow segments. if it be not that the fast-growing ``bucketless mop'' business has had similar broad appeal that rivals Clorox Co and Procter & Gamble Co find themselves throwing near of that caution to the wind.
``We're doing excellent much mass-marketing because mops are used in the majority of abiding-places and the majority of clan would like to mop in half the time,'' says Chris Vickers, marketing director for Clorox ReadyMop, which like
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